White Collar Websites - Portfolio
Recent Projects
A look at what I do
From websites that win clients to graphics that stop the scroll — here's a look at some of the projects I've had the pleasure of bringing to life. Every piece starts with a conversation and ends with something you'll love showing off.
Fix it Now | Cleaning Equipment Repair
Fix it Now
Commercial cleaning equipment repair, Queensland and Northern NSW.
Fix It Now is a Queensland-owned repair specialist for commercial and industrial cleaning equipment, with a network of mobile technicians covering Brisbane, regional Queensland and Northern NSW.
Their old website was outdated, light on content and hard to navigate, and it didn’t reflect their newest service, flood damage mitigation. I redesigned it as a clean, modern WordPress site and restructured the flow of information so customers can quickly see what’s on offer and get help. I wrote the new content, including the flood clean-up service, and every page now has a clear “Request a Quote” path. The phone number and trading hours are always visible, and a brand partner section builds trust with commercial buyers.
Burgun & Williams Optometrists
Independent optometry practice, Dubbo NSW.
Burgun & Williams is a Dubbo optometry practice offering comprehensive eye care, contact lenses, and a premium eyewear range with brands like Tom Ford, Prada and Maui Jim.
This was a refresh of the website we originally built for them years ago. I updated the imagery and layout to give the site a more polished look that suits their premium eyewear offering, and added video to bring the practice and its services to life. The site is easy to move around, with services, products and eye health information organised into clear sections, and a “Book an Appointment” button and phone number are always within reach.
Burgun & Williams | Dubbo Optometrist
Diversity Rigging | Entertainment Services
Diversity Rigging & Entertainment Services
Entertainment rigging and engineering, Melbourne.
Diversity Rigging is a Melbourne business founded by Michael “Nitrox” Petrani in 1997. It delivers rigging, engineering, fabrication and technical production for the entertainment industry, from small functions through to stadium events, and is known for taking on the jobs others say can’t be done.
Their old site was a Wix one-pager with minimal information, which didn’t come close to showing 27+ years of experience. I designed and built a new WordPress website that tells Diversity’s story and showcases their craftsmanship, creativity and the vast body of work they’ve completed. I also added a journal and newsroom for projects, case studies and updates, and a dedicated page for custom tools that customers can order.
All the Woofs
Mobile dog grooming, south-east Melbourne.
All the Woofs is a mobile dog grooming business run by Tamara, a highly experienced groomer with a real gift for dogs. She brings her fully equipped mobile grooming van, the “Woof Wagon”, to customers’ doorsteps across Narre Warren, Berwick, Cranbourne, Pakenham and surrounding suburbs.
I designed the website to capture Tamara’s warmth and personality. It has a fresh, playful look with custom service icons, clear descriptions of each grooming service, and a testimonials section where happy customers speak to her gentle, caring approach. The layout makes it easy for busy pet owners to see what’s on offer, check the service area and get in touch.
All the Woofs | Mobile Dog Grooming
SunPAC | Performing Arts & Cultural Centre
SunPAC
Performing arts and cultural centre, Sunnybank, Brisbane.
SunPAC is Brisbane southside’s premier performing arts and cultural centre, a multi-purpose theatre, community hub and functions venue in the heart of Sunnybank. It presents a year-round program of comedy, music, dance and family entertainment, and is also available for venue hire.
I refreshed their website with a cleaner, more modern look and layout. The key addition was a new What’s On page that lists the events calendar, with descriptions of each event and performers. I built a What’s On page powered by a custom events template, so the team can add and update events themselves in minutes. Each event gets its own consistent, professionally presented page, and the website stays current as the program changes.
The Bolt Barn
Fasteners and industrial supplies, Lismore and Grafton NSW.
The Bolt Barn is a long-established supplier of fasteners and industrial supplies, with stores in Lismore and Grafton. For more than 25 years, tradies, farms, workshops and local industry have relied on its experienced staff and a range that goes well beyond bolts, from chain and rigging to tools, ladders and stainless steel balustrading.
We built their website some time ago, and it has stood the test of time thanks to a clear structure that makes a large product range easy to browse. As the business has grown, the site has grown with it, most recently with a full brand refresh. I updated the site with their new logo, along with fresh graphics and calls to action, so the look matches the new branding while keeping the layout their customers are familiar with.
The Bolt Barn | Fasteners & Industrial Supplies
Succulento | Plant Gifts Delivered
Succulento
Plant gifts with delivery across Melbourne.
Succulento is my own plant gifting business, specialising in beautifully presented succulents and plant gifts delivered throughout Melbourne. It’s built on a simple belief that how a gift is presented matters as much as the gift itself.
I designed and built the WooCommerce store just before COVID hit Australia. When lockdowns made sending a thoughtful gift to someone you couldn’t visit more meaningful than ever, the site was ready, and the business took off. Its clean, gift-focused design and simple ordering process make it easy for customers to send something special with minimal effort. I also created the journal, with plant care tips and gifting inspiration, which helps the site connect with customers beyond the sale.
