Welcome to White Collar Websites
About me
"Small business owners have enough on their plate. Your website shouldn't be one more thing to stress about."
"Helping small businesses shine online — with the expertise, care, and personal touch that only comes from nearly two decades of doing what I love."
My Story
From curiosity to calling.
I'm Helena Kingston, a Melbourne-based web designer, and for nearly two decades I've been helping small businesses build and maintain an online presence they're truly proud of. But more than that, I've built something I'm genuinely proud of: long-term relationships with clients who trust me to treat their website as a vital part of their business, not just a one-off project.
My journey into web design is a personal one. I was introduced to the world of websites through my partner, Timothy Connell, who founded White Collar Websites back in 2006. What started as curiosity quickly turned into a passion. Tim began teaching me the ropes, and I never looked back. Taking on this business means the world to me, and that personal connection drives everything I do for my clients.
"Let's be honest, managing a website can feel overwhelming when you'd rather be focused on running your business. That's exactly why White Collar Websites exists."
What makes me different
More than just a web designer.
My background is a little unique. I combine technical web development skills with a strong foundation in customer service and e-commerce management, which means I don't just understand the technical how of building a website, I understand the business why behind every decision we make together.
I'm your designer, developer, trainer, and ongoing support person, all in one. I don't build websites and disappear. I partner with my clients to make sure they can manage their sites confidently, or I provide the ongoing support they need so they never feel overwhelmed.
Getting to know you
Your business, understood.
What I love most about this work is getting to know my clients. I take the time to understand your business, what makes it special, the services you offer, and who you're trying to reach. That way, I can create something perfectly tailored to you, not just a pretty website, but one that delivers real results.
"I don't just build websites, I build them around you."
And once your site goes live? I stick around. Whether you need a quick one-time update or regular ongoing maintenance for content, images, and promotional materials, I offer flexible support options to suit exactly what your business needs.
I'm always learning, because the web never stands still, and neither should the results I deliver for you. At the end of the day, your success is what I'm here for.
Sounds like a good fit?
I'd love to hear about your business and what you're looking for.